Tracking Brand ROI
http://www.usais.org/articles/36088/1/Tracking-Brand-ROI/Page1.html
Sam Miller
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By Sam Miller
Published on 05/13/2008
Brand ROI or Return on Investment is a measure of how much a company is able to profit from the use of a brand when marketing its products or services
A brand can be a name, design, term, or symbol that is a label of ownership