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Introduction To Web Analytics And KPIs - Key Performance Indicators
http://www.usais.org/articles/17749/1/Introduction-To-Web-Analytics-And-KPIs---Key-Performance-Indicators/Page1.html
George Meszaros
George Meszaros with Webene <a href="http://www.webene.com" title="http://www.webene.com" target="_blank">http://www.webene.com</a> 
By George Meszaros
Published on 01/13/2008