For many people, blushing is more than just a normal physiological response to feeling embarrassed. Those who suffer from problem blushing experience excessive blushing that can be debilitating. They don't just experience occasional blushing. For them, blushing episodes can be sudden and severe and gets in the way of living a productive life.

Some doctors approach treating the problem of excessive blushing as a psychological one, and others approach the problem from a different angle. Some medical professionals classify extreme blushing as a disease condition affecting the autonomic nervous system. It is possible that excessive blushing has a genetic basis, as the condition does sometimes run in families.

What is ETS?

Endoscopic Thoracic Sympathectomy (ETS) is a minimally invasive surgical treatment that is sometimes used to curb extreme blushing. This is an extreme measure, yet the constant stress of living with this problem causes some people to seek this procedure. ETS can be an effective way of reducing blushing, but as with any surgical procedure, it is not without risk and there are possible side effects.

ETS is typically performed by vascular surgeons. The procedure involves destroying parts of the sympathetic nerve chain that lies within the chest cavity, or completely destroying the Kuntz nerve which is a small nerve fiber located on one of the ribs. The procedure takes about 40 minutes. ETS Surgery reportedly has up to a 90 percent success rate, although data in support of the success rate were not collected via controlled studies.