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				<title><![CDATA[Articles - Vacation Rentals, Travel, Real Estate and More. - Articles - ]]></title>
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					  <title><![CDATA[Trade Shows and Conferences : Improve Marketing ROI]]></title>
					  <link>http://www.usais.org/articles/43994/1/Trade-Shows-and-Conferences--Improve-Marketing-ROI/Page1.html</link>
					  <description><![CDATA[Becoming an exhibitor at an industry trade show or conference can be quite expensive Try these top tips to make the most of your marketing return on investment (ROI):Before the Show:Carefully select the shows you will participate in - Are show attendees really good prospects for your services or products]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Tue, 24 Jun 2008 10:18:44 EDT</pubDate>
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					  <title><![CDATA[Getting it Approved : Your B2B Marketing Budget]]></title>
					  <link>http://www.usais.org/articles/43916/1/Getting-it-Approved--Your-B2B-Marketing-Budget/Page1.html</link>
					  <description><![CDATA[It&#039;s time to start planning your business-to-business marketing budget for the next financial year Here are some tips and helpful ideas for designing your marketing budget and getting it approved]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Tue, 24 Jun 2008 02:31:52 EDT</pubDate>
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					  <title><![CDATA[Marketing : Know When to Say &#039;Good Enough&#039;]]></title>
					  <link>http://www.usais.org/articles/41222/1/Marketing--Know-When-to-Say-039Good-Enough039/Page1.html</link>
					  <description><![CDATA[Rather than aiming for perfection, most marketers should go for &#039;good enough&#039; in order to &#039;get it out there&#039; After all, perfection is unattainable, and many marketing campaigns spend far too long in concept, development, and materials production]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Sun, 08 Jun 2008 12:58:42 EDT</pubDate>
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					  <title><![CDATA[How Long Should You Keep Marketing Prospects In The Data Base?]]></title>
					  <link>http://www.usais.org/articles/40837/1/How-Long-Should-You-Keep-Marketing-Prospects-In-The-Data-Base/Page1.html</link>
					  <description><![CDATA[So, how long should a smart marketer keep their contacts in the data base Many marketers remove people and records from the data base too soon, especially when considering the overall potential lifetime value of both the prospect and the company they represent]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Thu, 05 Jun 2008 22:40:24 EDT</pubDate>
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					  <title><![CDATA[How Much To Budget : Marketing Sales Leads Vs. Data Base Campaigns]]></title>
					  <link>http://www.usais.org/articles/36417/1/How-Much-To-Budget--Marketing-Sales-Leads-Vs-Data-Base-Campaigns/Page1.html</link>
					  <description><![CDATA[So, what is the correct amount to spend on an image enhancement, awareness campaign, and a sales lead generation program, and what is the correct amount to spend on a data base marketing strategic campaign This is a good question]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Wed, 14 May 2008 16:11:01 EDT</pubDate>
					 <guid isPermaLink="true">http://www.usais.org/articles/36417/1/How-Much-To-Budget--Marketing-Sales-Leads-Vs-Data-Base-Campaigns/Page1.html</guid>
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					  <title><![CDATA[Marketing In Tough Times]]></title>
					  <link>http://www.usais.org/articles/36409/1/Marketing-In-Tough-Times/Page1.html</link>
					  <description><![CDATA[Undoubtedly, these are tough economic times As the marketing specialist at your company, you will need to find better ways to locate and influence those remaining active buyers and create more leads and sales, often with a reduced spending budget]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Wed, 14 May 2008 15:18:37 EDT</pubDate>
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					  <title><![CDATA[Choosing Between Hosting Live Or Remote Marketing Events]]></title>
					  <link>http://www.usais.org/articles/31823/1/Choosing-Between-Hosting-Live-Or-Remote-Marketing-Events/Page1.html</link>
					  <description><![CDATA[Remember the old days Back then, relationship-building meant hopping into a car or plane, or picking up the telephone to chat one on one]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Thu, 17 Apr 2008 15:58:53 EDT</pubDate>
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					  <title><![CDATA[Immediate Steps: Marketing After The Conference]]></title>
					  <link>http://www.usais.org/articles/29956/1/Immediate-Steps-Marketing-After-The-Conference/Page1.html</link>
					  <description><![CDATA[Keep the momentum going after a conference by getting in contact with the leads you&#039;ve collected Usually when collecting business cards, the information on the cards is current]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Mon, 07 Apr 2008 17:28:28 EDT</pubDate>
					 <guid isPermaLink="true">http://www.usais.org/articles/29956/1/Immediate-Steps-Marketing-After-The-Conference/Page1.html</guid>
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					  <title><![CDATA[Your B2B Marketing Event Requires Prompt Follow-up]]></title>
					  <link>http://www.usais.org/articles/26070/1/Your-B2B-Marketing-Event-Requires-Prompt-Follow-up/Page1.html</link>
					  <description><![CDATA[You&#039;re knackered after putting on a marketing event, and when you get back to the office, you&#039;re met with a deluge of backlogged work Without a post-show plan in place, the task of responding to event attendees to thank them can take the back seat]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Mon, 17 Mar 2008 06:53:18 EDT</pubDate>
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					  <title><![CDATA[Tips On Finding And Training The Right Telemarketers]]></title>
					  <link>http://www.usais.org/articles/20744/1/Tips-On-Finding-And-Training-The-Right-Telemarketers/Page1.html</link>
					  <description><![CDATA[Finding and retaining your leading sales staff is an important part of profitable B2B marketing programs One shouldn&#039;t plan on simply throwing people into the call center with expectations of good results]]></description>
					  <author>no@spam.com (Mac H McIntosh)</author>
					  <pubDate>Sat, 02 Feb 2008 16:26:16 EST</pubDate>
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